Posts Tagged ‘credit card’
Debit Cards – Top of Wallet
Offer your customers a choice with PIN and signature debit options at the point of sale. The more payment options you offer, the more customers you attract.
Linked directly to customer checking accounts, debit cards are one of the fastest growing payment methods today. First Data Independent Sales (FDIS) offers debit processing with signature- or PIN-secured debit cards so customers can access cash, buy goods and pay bills.
You’ll be able to provide customers with a quick and secure way to pay and have the ability to offer cash back with a purchase. For the customer, this means time savings with fewer trips to the ATM. We have a wide range of debit acceptance POS equipment options for you to choose from. Did you know that PIN debit is less expensive to process than credit cards, so you can save money while offering your customers the payment options they want.
Roughly three-fourths of the U.S. population has a debit card. In contrast to credit cards, most consumers typically have just one debit card, placing it by default at ‘top of wallet’ for debit. Slightly more than one-third of debit cardholders keep larger balances in their accounts than they would otherwise due to the active use of their debit cards. Debit cards often result in higher purchase amounts, so you can increase profit by offering debit card acceptance.
The number of consumers using a PIN debit had its highest growth in 2007, up 12.5% from 2006 and is now almost equal in size to people using cash.*
This growth is likely due to consumers becoming more familiar with the benefits of debit such as:
• ATM and debit cards are easy to access
• Speedier checkouts
• Convenience
• Rewards
• Flexibility
• Control over money
• Protection offered by these cards relative to other payment methods, such as checks
* 2008 Study of Consumer Payment Preferences, conducted by Hitachi Consulting – 3,308 U.S. consumers completed an online survey in June 2008 which was administered by the Harris Poll Online.
For more information on accepting debit cards and how they can increase your profits, please call us at (800) 616-1899.
Preventing Credit Card Chargebacks
They say the customer is always right, and that’s a good philosophy for running a successful business, but when you find that too many customers are reversing the charges on their credit card (chargebacks), you have to do your part to reduce them. Luckily, there are many things you can do. For each chargeback, you pay a fee, plus if you get too many, your processing account could be closed. There are several reasons transactions can be disputed and returned but most chargebacks occur as a result of fraud. If you can reduce fraudulent transactions, you’ll have fewer chargebacks.
When the card is presented to you, check the expiration date and signature panel. If there’s no signature, check the customer’s ID and ask the customer to sign the card. If the customer refuses, don’t accept the card. Always get an authorization of every transaction by swiping the card through your terminal. If the card won’t swipe, follow manual key procedures and get a card imprint. Be sure to match the name on the account number of the card to the information on the receipt and match the printed four-digit number to the embossed number on the card. And of course, always get a signature. Finally, look for the hologram. It will be on the front or back of the card and should reflect light and appear to move.
When the card is not present, always obtain an authorization. Ask the customer for the expiration date and include it in your authorization request along with the three-digit security code. According to Visa®, verifying the card code can reduce chargebacks significantly. It’s also a good idea to use the Address Verification System (AVS) that is a nationwide system that verifies the identity of the person claiming to own the card. It makes sure the address entered on the order form matches the cardholder’s billing address. By the way, not using the AVS will result in higher processing fees. Scrutinize orders from foreign countries extra carefully as AVS is not global.
If an order doesn’t seem quite right, call or e-mail the customer to verify that he or she placed it. If your business delivers products, use a carrier that requires a signature upon delivery. Be cautious when accepting orders from customers who use free e-mail addresses like Yahoo or Hotmail. Tracking them is almost impossible.
Finally, make sure you respond quickly to every customer service request. If customers think they are being ignored, they will call their credit card company, which will result in a chargeback.
For more information on chargeback prevention, please call us at : (800) 616-1899.


