Posts Tagged ‘customers’
The Benefits of Gift Cards
Have you ever wondered why so many merchants issue and accept gift cards? It’s not hard to do when you consider the following. Gift cards earn additional revenue from the “uplift” (increased spending) upon card redemption. Merchants report that 69% of gift card recipients spend more on purchases than the value on the card.* Gift cards also increase foot traffic and increase spending per visit and frequency of visitations by people who reload their cards.* It is also reported that using gift cards means a higher likelihood that the customer will buy non-sale items.** By adding your name, logo and artwork on the card, you improve your brand exposure. You also reduce cash returns, gain interest from outstanding balances, lower administrative costs and enjoy improved security compared to paper gift certificates.
Gift cards have the benefit of real-time transaction processing, which ensures that card account balances are accurate. New cards contain no funds until activated and redemptions occur quickly and easily. Convenient reporting is available online, on your merchant processing statement, or through your terminal’s receipt paper, making it easy to have information available when you need it.
First DataSM Gift Card solutions are available in bundled packages that include gift cards and merchandising material and instructions on how to create your own customized gift card design – or you can select from a
wide variety of standard designs. A welcome kit includes a merchant guide with helpful, proven marketing tips to help you establish an effective gift card program and trained service specialists provide you with live support 24/7.
Merchants of every type are always looking for an affordable gift card program that is easy to implement and manage. Our gift card solutions allow you to cash in on the ever-broadening popularity of the cards without complexity or significant costs. With simple order forms, an intuitive point-of-sale (POS) application, and the bundled packages we offer, you can quickly and easily establish and manage your store-branded gift card program. Don’t wait another day.
For more information on gift card solutions and how they can increase your profits, please call your First Data Independent Sales (FDIS) representative at (800) 616-1899.
* Source: 2008 U.S. Gift Card Consumer Insights Survey. First Data.
** Source: 2007 U.S. Gift Card Consumer Insights Survey. First Data.
Why Accept Credit Cards?
Allowing customers to pay with plastic isn’t an option for today’s merchants — it’s a requirement. If you don’t accept credit cards, your customers will go some place that does, plus, credit card users often spend more money when using a credit card compared to cash or checks.
First Data Independent Sales (FDIS) offers some of the most flexible credit acceptance options in the industry, enabling merchants across the nation to accept nearly every payment option including: MasterCard®, Visa®, American Express®, Discover® Network, PIN-secured and signature debit, gift cards, checks, wireless and eCommerce processing solutions. When you are making a decision about accepting credit and debit cards, consider the benefits electronic payment processing can deliver to your business and to your customers:
• Higher revenues – credit card customers spend more, on average, than cash customers
• Larger average ticket – customers who pay by card generally buy more than those who pay by cash or check
• Customer satisfaction – customers want the option of their preferred method of payment
• Faster checkout – electronic payments are quicker and more accurate, with less room for error
• Prompt payment to you – no waiting for deposits to clear
• Online payments – eCommerce could be a real competitive advantage to you
FDIS is a market leader in delivering tailored payment processing options that can help increase your sales, improve your bottom line and boost customer loyalty. But that’s not all. Our services also include the systems,
technology, processing services, customer support, clearing and settlement functions you need to succeed, all at a very competitive rate.
FDIS delivers exceptional efficiency, value and results to merchants of all sizes. This unequaled level of experience and expertise, coupled with the most powerful and flexible processing system, creates end-to-end card payment acceptance solutions for every stage of your customer lifecycle. And of course, we offer premiere customer service by phone 24/7.
For more information on accepting credit cards and how they can increase your profits, call your FDIS sales representative at (800) 616.1899

