Posts Tagged ‘merchant account’
Preventing Credit Card Chargebacks
They say the customer is always right, and that’s a good philosophy for running a successful business, but when you find that too many customers are reversing the charges on their credit card (chargebacks), you have to do your part to reduce them. Luckily, there are many things you can do. For each chargeback, you pay a fee, plus if you get too many, your processing account could be closed. There are several reasons transactions can be disputed and returned but most chargebacks occur as a result of fraud. If you can reduce fraudulent transactions, you’ll have fewer chargebacks.
When the card is presented to you, check the expiration date and signature panel. If there’s no signature, check the customer’s ID and ask the customer to sign the card. If the customer refuses, don’t accept the card. Always get an authorization of every transaction by swiping the card through your terminal. If the card won’t swipe, follow manual key procedures and get a card imprint. Be sure to match the name on the account number of the card to the information on the receipt and match the printed four-digit number to the embossed number on the card. And of course, always get a signature. Finally, look for the hologram. It will be on the front or back of the card and should reflect light and appear to move.
When the card is not present, always obtain an authorization. Ask the customer for the expiration date and include it in your authorization request along with the three-digit security code. According to Visa®, verifying the card code can reduce chargebacks significantly. It’s also a good idea to use the Address Verification System (AVS) that is a nationwide system that verifies the identity of the person claiming to own the card. It makes sure the address entered on the order form matches the cardholder’s billing address. By the way, not using the AVS will result in higher processing fees. Scrutinize orders from foreign countries extra carefully as AVS is not global.
If an order doesn’t seem quite right, call or e-mail the customer to verify that he or she placed it. If your business delivers products, use a carrier that requires a signature upon delivery. Be cautious when accepting orders from customers who use free e-mail addresses like Yahoo or Hotmail. Tracking them is almost impossible.
Finally, make sure you respond quickly to every customer service request. If customers think they are being ignored, they will call their credit card company, which will result in a chargeback.
For more information on chargeback prevention, please call us at : (800) 616-1899.
The Benefits of Gift Cards
Have you ever wondered why so many merchants issue and accept gift cards? It’s not hard to do when you consider the following. Gift cards earn additional revenue from the “uplift” (increased spending) upon card redemption. Merchants report that 69% of gift card recipients spend more on purchases than the value on the card.* Gift cards also increase foot traffic and increase spending per visit and frequency of visitations by people who reload their cards.* It is also reported that using gift cards means a higher likelihood that the customer will buy non-sale items.** By adding your name, logo and artwork on the card, you improve your brand exposure. You also reduce cash returns, gain interest from outstanding balances, lower administrative costs and enjoy improved security compared to paper gift certificates.
Gift cards have the benefit of real-time transaction processing, which ensures that card account balances are accurate. New cards contain no funds until activated and redemptions occur quickly and easily. Convenient reporting is available online, on your merchant processing statement, or through your terminal’s receipt paper, making it easy to have information available when you need it.
First DataSM Gift Card solutions are available in bundled packages that include gift cards and merchandising material and instructions on how to create your own customized gift card design – or you can select from a
wide variety of standard designs. A welcome kit includes a merchant guide with helpful, proven marketing tips to help you establish an effective gift card program and trained service specialists provide you with live support 24/7.
Merchants of every type are always looking for an affordable gift card program that is easy to implement and manage. Our gift card solutions allow you to cash in on the ever-broadening popularity of the cards without complexity or significant costs. With simple order forms, an intuitive point-of-sale (POS) application, and the bundled packages we offer, you can quickly and easily establish and manage your store-branded gift card program. Don’t wait another day.
For more information on gift card solutions and how they can increase your profits, please call your First Data Independent Sales (FDIS) representative at (800) 616-1899.
* Source: 2008 U.S. Gift Card Consumer Insights Survey. First Data.
** Source: 2007 U.S. Gift Card Consumer Insights Survey. First Data.
Get Working Capital with the Merchant Cash Advance Referral Program
Could you use an additional $150,000 for your business? In today’s economy, access to working capital can be tough. You want capital quickly, without any hassle, and now you can have access to a sizeable cash advance! When you accept credit cards with First Data Independent Sales (FDIS), you can easily get access to funds to expand, remodel, buy new equipment, increase advertising and more. FDIS, through a referral relationship, is pleased to introduce you to a premier provider’s working capital program that provides alternative funding for small to mid-sized
businesses. This referral relationship allows merchants to benefit from the FDIS operational expertise in providing payment processing solutions, as well as from the alternative funding provider’s leading-edge funding capabilities.
The program works by accessing capital through tapping into your future credit card sales. Your business enters into an agreement with the alternative funding provider to sell a portion of your future credit cards sales at a discount to this provider and receive a lump sum cash payment. A specified percentage of your credit card sales are remitted to the alternative funding provider each day. Statements can be reviewed online at any time.
It’s easy for credit-worthy businesses to access capital without the time, documentation and availability issues that are associated with a loan. There are no complicated applications, no application fees and no checks to write, plus benefits include high approval rates, minimal documentation requirements, fast funding in as little as 5 to 10 business days, and unlike a loan, there is no fixed payment schedule.
The Merchant Cash Advance referral program process is simple and involves no obligation or fee. You simply present your last four credit card processing statements showing a minimum of $5,000 per month to your sales representative who will then assist you with the referral process.
FDIS uses First Data’s processing engine. First Data powers the global economy by making it easy, fast and secure for people and businesses around the world to buy goods and services using virtually any form of payment. Serving millions of merchant locations and thousands of card issuers, we have the expertise and insight to help you accelerate your business. Put our experience to work for you.
For more information call your FDIS sales representative at (800) 616-1899.
Take Advantage of e-Commerce Solutions
As you know, e-Commerce can be a major source of revenue for businesses. Setting it up can be challenging but when you use First Data Independent Sales (FDIS) as your credit card processor, you know that your e-Commerce transactions will be secure, reliable and scalable.
FDIS offers a fully integrated suite of e-Commerce solutions, enabling merchants of any size to simply and confidently take full benefit of the new revenue streams provided by e-Commerce, while carefully controlling costs, complexity and compliance issues.First DataSM Global Gateway solutions help merchants offer secure Internet payments to their customers easily and cost-effectively. With just an Internet connection you can turn a PC into a point-of-sale (POS) device and process transactions from nearly any location. Simply log in to the First DataSM Global Gateway Virtual Terminal for quick processing with maximum security. It is an Internet-based system and requires no software to install. Once you log in, you are ready to accept payments and training is minimal.
Whether entering sales transactions through a single PC or a large call center, traditional POS software applications have created many challenges as well as benefits. Most of the traditional solutions are cumbersome and costly, requiring software installation, continual upgrades and individual licenses for each PC running the program. In addition, storing cardholder data represents a serious liability. With the Global Gateway all data is stored with us and not on the individual PC.
The Global Gateway features full transaction processing and supports all major card types. It provides additional fraud protections, real-time reports, online support, customizable receipts and more.
Another FDIS feature is Secure Transport, which is the fastest, most reliable and secure method of sending payment messages over the Internet. Every transaction is encrypted, authenticated and managed across the Secure Transport network, which is layered on top of the public Internet.
Make sure your e-Commerce is as profitable and hassle-free as possible by choosing the right processor to work with.
For more information on e-Commerce solutions, call your FDIS sales representative at (800) 616.1899.


