Posts Tagged ‘PIN’
Debit Cards – Top of Wallet
Offer your customers a choice with PIN and signature debit options at the point of sale. The more payment options you offer, the more customers you attract.
Linked directly to customer checking accounts, debit cards are one of the fastest growing payment methods today. First Data Independent Sales (FDIS) offers debit processing with signature- or PIN-secured debit cards so customers can access cash, buy goods and pay bills.
You’ll be able to provide customers with a quick and secure way to pay and have the ability to offer cash back with a purchase. For the customer, this means time savings with fewer trips to the ATM. We have a wide range of debit acceptance POS equipment options for you to choose from. Did you know that PIN debit is less expensive to process than credit cards, so you can save money while offering your customers the payment options they want.
Roughly three-fourths of the U.S. population has a debit card. In contrast to credit cards, most consumers typically have just one debit card, placing it by default at ‘top of wallet’ for debit. Slightly more than one-third of debit cardholders keep larger balances in their accounts than they would otherwise due to the active use of their debit cards. Debit cards often result in higher purchase amounts, so you can increase profit by offering debit card acceptance.
The number of consumers using a PIN debit had its highest growth in 2007, up 12.5% from 2006 and is now almost equal in size to people using cash.*
This growth is likely due to consumers becoming more familiar with the benefits of debit such as:
• ATM and debit cards are easy to access
• Speedier checkouts
• Convenience
• Rewards
• Flexibility
• Control over money
• Protection offered by these cards relative to other payment methods, such as checks
* 2008 Study of Consumer Payment Preferences, conducted by Hitachi Consulting – 3,308 U.S. consumers completed an online survey in June 2008 which was administered by the Harris Poll Online.
For more information on accepting debit cards and how they can increase your profits, please call us at (800) 616-1899.
Why Accept Credit Cards?
Allowing customers to pay with plastic isn’t an option for today’s merchants — it’s a requirement. If you don’t accept credit cards, your customers will go some place that does, plus, credit card users often spend more money when using a credit card compared to cash or checks.
First Data Independent Sales (FDIS) offers some of the most flexible credit acceptance options in the industry, enabling merchants across the nation to accept nearly every payment option including: MasterCard®, Visa®, American Express®, Discover® Network, PIN-secured and signature debit, gift cards, checks, wireless and eCommerce processing solutions. When you are making a decision about accepting credit and debit cards, consider the benefits electronic payment processing can deliver to your business and to your customers:
• Higher revenues – credit card customers spend more, on average, than cash customers
• Larger average ticket – customers who pay by card generally buy more than those who pay by cash or check
• Customer satisfaction – customers want the option of their preferred method of payment
• Faster checkout – electronic payments are quicker and more accurate, with less room for error
• Prompt payment to you – no waiting for deposits to clear
• Online payments – eCommerce could be a real competitive advantage to you
FDIS is a market leader in delivering tailored payment processing options that can help increase your sales, improve your bottom line and boost customer loyalty. But that’s not all. Our services also include the systems,
technology, processing services, customer support, clearing and settlement functions you need to succeed, all at a very competitive rate.
FDIS delivers exceptional efficiency, value and results to merchants of all sizes. This unequaled level of experience and expertise, coupled with the most powerful and flexible processing system, creates end-to-end card payment acceptance solutions for every stage of your customer lifecycle. And of course, we offer premiere customer service by phone 24/7.
For more information on accepting credit cards and how they can increase your profits, call your FDIS sales representative at (800) 616.1899


